Playbook-ID

Storytelling, brand management and creative direction skills created by Lucas Compan and team. Three decades of methods, ready for your day-to-day, as often as you like.

See the 10 skills The complete Playbook-ID

Playbook-ID cover by Lucas Compan and team: The Art of Creative Intelligence with Your Identity in the Age of AI

Manifesto

The story is yours. AI just boosts your creativity

There are 8.3 billion people in the world. Each one of them has unique fingerprints. The same goes for your life story — and all the other stories that are part of it. They are unique. So they deserve to be told in a unique way, entirely your own.

AI writes faster. But the problem is that it writes alike. When it creates a first draft, everyone’s writing starts to sound the same: correct, polished and without the face of the people and of each story.

A study published in 2026, The Hidden Cost of AI-Assisted Creativity, in MIT Sloan Management Review — the management magazine of MIT (Massachusetts Institute of Technology), ranked the best university in the world for 15 years in a row — showed exactly the paradox we had already noticed. AI improves each text, but erases the differences between them. Variety only survives when the person leads the creative work.

That is why the Playbook-ID was born: to give you tools to tell your stories in a unique way. These are not shortcuts to write more of the same. They are three decades of experience in storytelling, brand management and creative direction turned into skills that work with you, not in your place. Skills that uncover things even you had never noticed before.

You tell it.

The skill asks, questions, encourages and keeps your own words.

You choose.

The skill offers three different directions or you write your own.

Your fingerprint.

The result has your voice and not that of one more AI-written text.

“It’s not just about the story. It’s about storytelling.”

Lucas Compan

Skills built from the experience of working for major brands

In a few words

What is storytelling?

Storytelling is the art of telling a story in a way that captures the attention of whoever is listening.

Picture two friends telling you about the same match. One says: “It ended 1–0.” The other tells you the minute of the goal, as if in slow motion, the breath held in the stands, the heart racing and, finally, the roar of the crowd at the goal. Both told the same story of a match. But you will only remember the second one.

We all know these two kinds of people: the first tells a joke and nobody laughs. Or they laugh just to be polite. The second tells the same joke. And everyone has to hold it in so they don’t pee their pants.

That is the essence of storytelling: telling it in a way that grabs attention and draws the reaction you want from your audience.

In a few words

What is a skill?

AI knows how to write. But it doesn’t know what three decades of practice teach: what to ask, where to start, what to cut and when a text is truly good. Because more important than the answers are the right questions.

Here Lucas Compan shares more than thirty years of professional experience, solving thousands of creative, marketing, sales and brand problems. Relevant solutions to solve hairy problems. All that accumulated knowledge can be yours to use too, through these skills.

A simple request (prompt)