Creative brief
The request creatives understand the first time, without weeks of back-and-forth.
Lucas Compan and team method.
Works with Claude, ChatGPT, Gemini and other AIs. Instant delivery.
The problem
A bad brief is expensive: weeks of rework, ideas that don’t answer the problem and approvals that turn into matters of taste. This method organizes your request so whoever creates it can start tomorrow, without a meeting just to understand it.
Who it’s for
- Founders and entrepreneurs about to hire a website, logo, campaign or video.
- Owners of a dental practice, clinic or law firm who need to request a visual identity or a website.
- Communication, advertising and design students who want to learn how to write a brief.
How the skill works with you
What you get
- The complete brief.
- The one-page version, ready to send by email or message.
- Points of attention: contradictions, open decisions and approval criteria.
- What the work needs to deliver for the business, and who approves it.
- The “Start here” guide, with step-by-step installation in your AI.
Before and after
“We need a modern, impactful campaign to show the quality of our brand on social media.”
Message: the only coffee in town roasted the day before.
Proof: the roast date printed on every bag.
Audience: people who buy coffee at the supermarket and never knew when it was roasted.
Who approves: the head of marketing, with one question: “Would I get this in 3 seconds, on the shelf?”
A skill, not a prompt
A prompt is a one-off request: you paste it, get a generic text back and need to know what to ask. A Playbook-ID skill is a complete method: it leads the conversation, asks the right questions, proposes directions, waits for your choice, checks the facts and delivers a finished result. Three decades of experience from Lucas Compan and team working with you, not in your place.
Frequently asked questions
Does it work if an AI is doing the creative work?
Yes. The brief is the same; the skill adjusts what the creator needs to know to get started.
What if I don’t know the deadline or budget?
It is marked “to be defined,” with who decides. Nothing is invented.
I’m a dentist, lawyer or psychologist. Can I use it?
Yes. The skill only uses facts you provided and makes no promises of results. Before publishing, always check your professional board’s advertising rules.
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