Empty locker room after the match, with a sponsor shirt hanging and the lit stadium in the background

Took the field in silence. Left without a word?

Your logo spends 90 minutes on the pitch without saying a word. We create strategies that get your brand talking with fans 365 days a year, generating premium attention, stronger relationships, and NEW REVENUE. Get a FREE SPONSORSHIP DIAGNOSTIC covering five key dimensions of your investment. At your next sponsorship review, leave no room for doubt. SHOW UP WITH THE ANSWER.

Let’s talk sponsorship →Take the free diagnostic ↗
Our concept

Sponsorship’s love triangle.

Those who invest want more return from the rights they already own. Those who sell want proposals that deliver more than media space. Fans want more benefits — and to be part of the journey.

Sponsor · Companies

More return from the rights you already own.

We turn the packages and properties you already hold into experiences, services and benefits fans actually use — and that deliver results for the brand.

Rights holder · Clubs and organizations

Proposals worth more than media space.

We connect assets, fans and partners into proposals that help you sell, renew and grow sponsorships.

Fan · Supporters and audiences

More benefits and a place in the journey.

Fans stop being just an audience: they get real perks and become part of the story that unites club and brand.

How it works

From diagnostic to project in four phases.

Start with the free diagnostic, get your ROADMAP-90, keep up week by week with RADAR + LIVE and develop your chosen priority with our team.

01

Diagnostic

Understand the strengths and gaps of your sponsorship across five dimensions.

Take the free diagnostic ↗Free · online
02

ROADMAP-90

Priorities, actions and indicators for the next 90 days.

Start with the diagnostic →90-day plan · US$1,495
03

RADAR + LIVE

Radar finds opportunities for your sponsorship two days a week. Live helps you develop them.

Join the waitlist →Coming soon
New04

Creative Sponsorship Architecture

We develop the chosen opportunity with you — and others we will identify together: from idea to implementation, measuring what they generate.

Let’s talk sponsorship →By proposal

What we deliver in
Creative Sponsorship Architecture

Custom project by proposal. Execution plan synchronized with client and commercial partners.
  1. 01Defined priority
  2. 02Creative concept
  3. 03Implementation plan
  4. 04Monitoring and evaluation
Let’s talk sponsorship →Take the free diagnostic ↗
ROADMAP-90

A 90-day plan written for your organization.

US$1,495 · one-time

Built from your diagnostic answers and public research about your organization. Never a template. Ready in minutes, right after payment.

What you receive

  1. Your scoreAn overall score from 0 to 10, your maturity level, a score for each of the five dimensions and your priority gap.
  2. Your diagnosisWhat is holding back your three weakest dimensions, written with your own assets, channels and partners.
  3. Effectiveness checkWhere you stand on the 3 foundations of sponsorship effectiveness and on the IPA Sponsorship Effectiveness Model, and what it takes to reach the next stage.
  4. Distinctive assetWhat your brand and your property already own, or still need to build, so fans recognize the partnership.
  5. Your 90-day plan10 prioritized actions in three 30-day phases (Align and prepare · Activate and connect · Measure and decide). Each action comes with a success criterion, an indicator and a starting point you can check today.
  6. AI-led actionsActions that use generative AI on assets you already have, each with what to confirm first (consent, brand safety, cost).
  7. PDFTo share with your team and partners.

What it helps you decide

  • Where to act first, and what can wait.
  • What to ask each current sponsor before renewal.
  • How to present your assets as one ecosystem to new brands.
  • Which indicators to track over the 90 days, and from what starting point.

What it is not

  • Not an independent audit: it is based on your answers, which are not checked against contracts or records.
  • No human review of each report. If you want help with the 30-, 60- and 90-day reviews, Lucas Compan and team can join under a separate quote.
Start with the diagnostic →
Who we’ve worked with

Ideas that have already gone beyond the logo.

Brands, clubs and organizations Lucas Compan and team have worked with since 1991.

Banco do Brasil
BB Previdência
Botafogo
São Paulo FC
Coritiba
Paulista de Jundiaí
Joinville
Pelé Sports & Marketing
McDonald's
Coca-Cola
Telefônica
Vivo
BrazilFoundation
J.P. Morgan
Osklen
Azimut
Benetti
Leblon Cachaça
Cisa Trading
Ibmec
FGV
Hover over a brand to see it in its original colors.See the story and the cases →

What Sponsormode™ is

Sponsormode.co helps brands and clubs optimize sponsorships beyond logo visibility. We create ideas that connect sponsors to new assets and to fans’ lives — through experiences, services and benefits. We power up the implementation of new ideas with artificial intelligence and human experience to improve every solution.

Sponsormode™

Your next sponsorship asset may lie beyond the space you bought.

Find the connections your brand already has, what is missing, and how to start turning them into premium attention.

Let’s talk sponsorship →Take the free diagnostic ↗