:root{--black:#0b0c0e;--paper:#f5f5f1;--ink:#171b1e;--grey:#656d70;--line:#d8d9d3;--accent:#ff5a36;--blue:#c2edfa;--navy:#14213d;--navy-light:#9db4e8}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,"Helvetica Neue",Arial,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit}button{font:inherit}
.mast{background:var(--black);color:#fff;min-height:76svh;position:relative;overflow:hidden}.mast:before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,#090b0ef0 0%,#090b0eb9 47%,#090b0e25 100%),url('/assets/cases/hero-crowd.webp') center 50%/cover;opacity:1}.nav{position:relative;z-index:2;display:flex;justify-content:space-between;align-items:center;gap:24px;padding:27px clamp(22px,5vw,78px);border-bottom:1px solid #ffffff35}.wordmark{font-weight:850;letter-spacing:.16em;text-transform:uppercase;font-size:15px;text-decoration:none;display:inline-flex;align-items:center;gap:11px;white-space:nowrap}.wordmark b{font-size:27px;color:var(--accent);line-height:0}.navlinks{display:flex;align-items:center;gap:28px;font-size:13px;letter-spacing:.1em;font-weight:760;text-transform:uppercase}.navlinks a{text-decoration:none;color:var(--navy-light)}.navlinks a:hover,.navlinks a:focus-visible,.case-link:hover,.case-link:focus-visible{text-decoration:underline;text-underline-offset:5px}.navlinks .active{color:var(--accent)}
.mast-copy{position:relative;z-index:1;max-width:1160px;margin:0 auto;padding:clamp(75px,11vw,160px) 24px 115px}.kicker,.micro{text-transform:uppercase;letter-spacing:.18em;font-size:12px;font-weight:850}.kicker{color:var(--blue)}.mast h1{font-size:clamp(46px,7.8vw,116px);letter-spacing:-.075em;line-height:.99;text-transform:uppercase;max-width:1100px;margin:21px 0 25px;text-wrap:balance}.mast h1 em{font-style:normal;color:var(--accent)}.mast-copy>p{font-size:clamp(18px,2.2vw,25px);line-height:1.4;max-width:710px;color:#e0e5e6}.scrollcue{display:inline-flex;align-items:center;gap:12px;text-decoration:none;margin-top:34px;text-transform:uppercase;letter-spacing:.15em;font-size:12px;font-weight:800}.scrollcue span{width:30px;height:30px;border:1px solid #fff6;border-radius:50%;display:grid;place-items:center;color:var(--accent)}
.intro{max-width:1200px;padding:66px 24px 26px;margin:auto;display:grid;grid-template-columns:.75fr 1.25fr;gap:40px;align-items:start}.intro h2{font-size:clamp(28px,3.5vw,48px);letter-spacing:-.055em;line-height:1.05;margin:10px 0}.intro p{font-size:clamp(18px,2.1vw,24px);line-height:1.42;margin:7px 0;color:#4b5356}.intro strong{color:var(--ink)}
.chronology{max-width:1200px;margin:0 auto;padding:12px 24px 110px;position:relative}.chronology:before{content:"";position:absolute;top:30px;bottom:110px;left:calc(24px + 42px);width:2px;background:#bfc5c4}.case{display:grid;grid-template-columns:85px minmax(0,1fr);gap:29px;padding:46px 0;border-top:1px solid var(--line);position:relative}.case:first-child{border-top:0}.index{color:var(--accent);font-size:18px;font-weight:850;letter-spacing:-.05em;position:relative;padding-left:14px;z-index:1}.index:before{content:"";width:25px;height:25px;box-sizing:border-box;background:var(--paper);border:5px solid var(--accent);border-radius:50%;position:absolute;left:35px;top:44px;animation:logo-heartbeat 1.2s ease-in-out infinite}@media(prefers-reduced-motion:reduce){.index:before{animation:none}}.case-body{min-width:0}.case-head{display:flex;align-items:baseline;justify-content:space-between;gap:18px}.case-head .micro{color:var(--accent)}.case-head .place{color:var(--grey);font-weight:700;font-size:13px;text-align:right}.case h3{font-size:clamp(35px,5.1vw,69px);letter-spacing:-.065em;line-height:.99;margin:14px 0 16px;max-width:920px}.case .dek{font-size:clamp(18px,2vw,23px);line-height:1.38;max-width:790px;color:#454e51;margin:0 0 25px}.case-grid{display:grid;grid-template-columns:1.4fr .8fr;gap:24px;align-items:stretch}.visual{position:relative;background:#1b2228;color:#fff;min-height:300px;aspect-ratio:16/9;overflow:hidden;border-radius:2px;display:flex;flex-direction:column;justify-content:flex-end;padding:28px}.visual img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.visual:after{content:"";position:absolute;inset:35% 0 0;background:linear-gradient(transparent,#050608a9)}.visual>*:not(img){position:relative;z-index:1}.visual b{font-size:clamp(46px,6vw,88px);letter-spacing:-.08em;line-height:1}.visual small{font-size:10px;letter-spacing:.14em;text-transform:uppercase;font-weight:300;margin-top:12px}.visual.type-bb{background:radial-gradient(circle at 82% 18%,#8ed2e6 0%,#185d80 23%,#09263f 69%)}.visual.type-leblon{background:radial-gradient(circle at 76% 5%,#d2b384 0%,#7b4e34 28%,#261a18 78%)}.visual.type-brazil{background:radial-gradient(circle at 80% 18%,#b09b8a 0%,#504350 30%,#161725 75%)}.visual.type-azimut{background:radial-gradient(circle at 75% 0%,#edcaa0 0%,#456074 33%,#121d2d 75%)}.visual.type-bb:after,.visual.type-leblon:after,.visual.type-brazil:after,.visual.type-azimut:after{display:none}.visual.type-bb b,.visual.type-leblon b,.visual.type-brazil b,.visual.type-azimut b{max-width:650px;font-size:clamp(44px,5.5vw,76px)}
.outcome{border-left:3px solid var(--accent);padding:8px 0 0 22px;display:flex;flex-direction:column;justify-content:space-between;gap:20px}.outcome .micro{color:#697175}.outcome p{font-size:clamp(18px,2vw,22px);line-height:1.4;letter-spacing:-.025em;margin:14px 0 0;font-weight:610}.outcome small{display:block;color:var(--grey);line-height:1.4;font-size:13px}.case-links{display:flex;flex-wrap:wrap;gap:9px 25px;margin-top:22px}.case-link{font-size:14px;font-weight:800;text-decoration:none;border-bottom:1px solid #a9ada7;padding-bottom:6px}.case-link:after{content:" ↗";color:var(--accent)}.thumbs{display:grid;grid-template-columns:1fr 1fr;gap:9px;margin-top:9px}.thumbs img{display:block;width:100%;aspect-ratio:16/9;object-fit:cover}.thumbs figcaption{font-size:12px;color:var(--grey);margin:7px 0 0}
.team-inline{font-size:16px;line-height:1.5;color:#344650;max-width:790px;margin:0 0 13px;font-weight:650}.team-inline:first-letter{color:var(--ink)}
.closing{background:var(--black);color:#fff;padding:100px 24px}.closing-inner{max-width:1150px;margin:auto}.closing .micro{color:var(--blue)}.closing h2{font-size:clamp(38px,6vw,82px);letter-spacing:-.07em;line-height:.98;max-width:950px;margin:24px 0}.closing p{font-size:21px;line-height:1.5;max-width:700px;color:#bbc5c7}.closing a{display:inline-block;background:var(--accent);color:white;text-decoration:none;padding:16px 23px;border-radius:2px;font-weight:800;margin-top:20px}.foot{padding:24px clamp(22px,5vw,78px);background:#070809;color:#acb3b5;display:flex;justify-content:space-between;gap:20px;font-size:12px}.foot a{color:white}
@media(max-width:800px){.navlinks{gap:13px;font-size:12px}.navlinks a:first-child{display:none}.mast{min-height:68svh}.mast-copy{padding-top:90px}.intro{grid-template-columns:1fr;gap:10px;padding-top:52px}.chronology:before{left:35px}.case{grid-template-columns:36px minmax(0,1fr);gap:16px;padding:38px 0}.index{padding-left:0;font-size:14px}.index:before{left:4px;top:32px}.case-grid{grid-template-columns:1fr}.visual{min-height:230px;padding:20px}.outcome{min-height:0;padding-bottom:8px}.case-head{display:block}.case-head .place{display:block;text-align:left;margin-top:8px}.closing{padding:72px 24px}.foot{display:block}.foot span{display:block;margin:8px 0}}
@media(max-width:480px){.nav{padding:20px}.wordmark{font-size:12px;letter-spacing:.1em}.navlinks{gap:11px}.mast h1{font-size:clamp(42px,12vw,64px)}.mast-copy{padding-bottom:75px}.visual{aspect-ratio:4/3}.thumbs{grid-template-columns:1fr}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
.visual[href]{text-decoration:none}.visual[href]:hover img,.study:hover img{transform:scale(1.035)}.visual img,.study img{transition:transform .4s ease}.visual:focus-visible,.study:focus-visible{outline:3px solid var(--accent);outline-offset:4px}
.study-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:15px}.study{position:relative;display:block;min-height:310px;overflow:hidden;background:#172029;color:#fff;text-decoration:none}.study:before{content:"";position:absolute;inset:0;background:linear-gradient(180deg,#10141909 5%,#080b0df2 100%);z-index:1}.study img{position:absolute;width:100%;height:100%;object-fit:cover}.study-copy{position:absolute;bottom:0;left:0;right:0;z-index:2;padding:28px;display:grid;gap:10px}.study-copy small{text-transform:uppercase;letter-spacing:.16em;font-size:11px;font-weight:850;color:var(--blue)}.study-copy strong{font-size:clamp(24px,3vw,36px);letter-spacing:-.055em;line-height:1.04;max-width:400px}.study-copy>span{font-size:14px;line-height:1.45;max-width:450px;color:#e4e8e7}.study-copy b{color:#ff9075;white-space:nowrap}.study-note{font-size:13px;color:var(--grey);line-height:1.45;max-width:900px}.credits{max-width:780px;text-align:right;line-height:1.6}
@media(max-width:800px){.credits{text-align:left}}@media(max-width:600px){.study-grid{grid-template-columns:1fr}.study{min-height:330px}}
@media(min-width:601px){.study.own-study{grid-column:1/-1;min-height:340px}.own-study .study-copy{max-width:600px}.own-study img{object-position:center 46%}}
@media(min-width:601px){.thumbs:has(figure:nth-child(3)){grid-template-columns:repeat(3,1fr)}}
.study-insights{margin-top:30px;border-top:1px solid var(--line)}.study-insights h4{font-size:clamp(23px,3vw,34px);letter-spacing:-.045em;margin:25px 0 14px}.study-insights details{border-bottom:1px solid var(--line);padding:16px 0}.study-insights summary{cursor:pointer;font-size:18px;font-weight:750;letter-spacing:-.025em;list-style:none;display:flex;justify-content:space-between;gap:20px}.study-insights summary::-webkit-details-marker{display:none}.study-insights summary:after{content:'+';color:var(--accent);font-size:23px;line-height:18px}.study-insights details[open] summary:after{content:'−'}.study-insights p{max-width:850px;color:#4b5356;line-height:1.55;font-size:15px;margin:13px 25px 0 0}.study-insights p b{color:var(--ink)}

/* Shared Sponsormode mark and heartbeat from sponsormode.co; editorial typography retained. */
.wordmark .brand-heartbeat{display:inline-block;width:18px;height:18px;border:3px solid #e0592a;border-radius:50%;box-sizing:border-box;flex:none;animation:logo-heartbeat 1.2s ease-in-out infinite}
@keyframes logo-heartbeat{0%{transform:scale(1)}14%{transform:scale(1.22)}28%{transform:scale(1)}42%{transform:scale(1.14)}70%{transform:scale(1)}100%{transform:scale(1)}}
@media(prefers-reduced-motion:reduce){.wordmark .brand-heartbeat{animation:none}}

.brand-name,.wordmark.brand-name{text-transform:none}

/* Wordmark typography matches sponsormode.co; page typography is unchanged. */
.wordmark.brand-name{font-family:"Public Sans",Arial,sans-serif;font-size:14px;font-weight:800;letter-spacing:.02em;gap:9px;text-transform:none}

.case h3{text-wrap:balance}

/* about + method blocks */
.about{background:#fff;border-bottom:1px solid var(--line)}.about-inner{max-width:1200px;margin:auto;padding:70px 24px;display:grid;grid-template-columns:.75fr 1.25fr;gap:40px;align-items:start}.about h2{font-size:clamp(28px,3.5vw,48px);letter-spacing:-.055em;line-height:1.05;margin:10px 0;text-transform:none}.about p{font-size:clamp(18px,2.1vw,24px);line-height:1.42;margin:0 0 22px;color:#3e474a}
.method{background:var(--paper)}.method-inner{max-width:1200px;margin:auto;padding:70px 24px 20px}.method h2{font-size:clamp(28px,3.5vw,48px);letter-spacing:-.055em;line-height:1.05;margin:10px 0 30px}.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.steps li{border-top:3px solid var(--accent);padding:20px 0 6px}.step-n{color:var(--accent);font-weight:850;letter-spacing:-.05em;font-size:18px}.steps h3{font-size:clamp(28px,3.2vw,44px);letter-spacing:-.06em;line-height:1;margin:12px 0 12px;text-transform:uppercase}.steps p{font-size:18px;line-height:1.45;color:#4b5356;max-width:480px;margin:0}
@media(max-width:800px){.about-inner{grid-template-columns:1fr;gap:10px;padding:52px 24px}.steps{grid-template-columns:1fr}}

.story-head{background:var(--paper)}.story-inner{max-width:1200px;margin:0 auto;padding:54px 24px 0}.story-inner:before{content:"";display:block;width:68px;height:68px;box-sizing:border-box;border-radius:50%;border:11px solid var(--accent);margin:0 auto 30px;animation:logo-heartbeat 1.2s ease-in-out infinite}@media(prefers-reduced-motion:reduce){.story-inner:before{animation:none}}.story-head h2{font-size:clamp(28px,4.1vw,69px);letter-spacing:-.065em;line-height:.99;text-transform:none;margin:0 auto;max-width:1100px;white-space:nowrap;text-align:center}
.intro{padding-top:34px}

/* Faixa de retornos do case BB */
.returns{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:30px;padding-top:24px;border-top:1px solid var(--line)}
.returns b{display:block;font-size:clamp(34px,4.2vw,56px);font-weight:700;letter-spacing:-.06em;line-height:1;color:var(--accent)}
.returns span{display:block;margin-top:10px;font-size:15px;line-height:1.4;color:#454e51}
.returns-note{margin:16px 0 0;font-size:13px;line-height:1.5;color:var(--grey)}.returns-note a{color:inherit;text-decoration:underline}
@media(max-width:900px){.returns{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.returns{grid-template-columns:1fr}}
.returns.r3{grid-template-columns:repeat(3,1fr)}@media(max-width:900px){.returns.r3{grid-template-columns:1fr 1fr}}@media(max-width:520px){.returns.r3{grid-template-columns:1fr}}
.est-label{margin-top:30px;color:var(--accent)}.est-label+.returns{margin-top:12px;border-top:0;padding-top:0}
.case-grid>.visual,.case-grid>a.visual,.case-grid>div>.visual,.case-grid>div>a.visual{width:100%;min-width:0}
.case-grid>.visual,.case-grid>a.visual{align-self:start;height:auto}

/* Bloco "Faça um diagnóstico": dois fios laranja (6px) + os 3 links à direita do texto, em peso leve e cinza, sem sublinhado */
.method-inner{display:grid;grid-template-columns:minmax(0,1fr) auto;column-gap:56px;align-items:end}
.method-inner:before{content:"";display:block;border-top:6px solid var(--accent);margin-bottom:40px;grid-column:1/-1}
.method-inner:after{content:"";display:block;border-bottom:6px solid var(--accent);margin-top:44px;grid-column:1/-1}
.method-inner>.method-cta{grid-column:1;grid-row:2}
.method-inner>.method-note{grid-column:1;grid-row:3}
.method-inner>.method-links{grid-column:2;grid-row:2/4;align-self:start;display:flex;flex-direction:column;align-items:flex-start;gap:14px}
.method .step-link{margin:0;padding:0;border:0;font-size:17px;font-weight:700;letter-spacing:0;color:var(--navy);text-decoration:none;text-transform:none;white-space:nowrap}
.method .step-link:hover{text-decoration:underline}
@media(max-width:900px){.method-inner{grid-template-columns:1fr}.method-inner>.method-links{grid-column:1;grid-row:4;margin-top:22px;padding-bottom:0}}

.study-list{min-height:400px;display:flex;align-items:flex-end}.study-list .study-copy{position:relative;width:100%;padding-top:110px}.study-links{display:grid;gap:6px;margin-top:6px}.study-copy>.study-links a{color:#fff;font-size:13.5px;font-weight:300;line-height:1.3;text-decoration:none}.study-links a:hover{text-decoration:underline}.study-links a b{color:#ff9075;font-weight:600}

.lightbox{position:fixed;inset:0;z-index:200;background:#06090ccc;display:flex;align-items:center;justify-content:center;padding:24px}
.lightbox[hidden]{display:none}
.lightbox img{max-width:80vw;max-height:78vh;object-fit:contain;display:block;border-radius:6px;box-shadow:0 20px 60px rgba(0,0,0,.5)}
.lightbox-close{position:absolute;top:18px;right:22px;background:none;border:none;color:#fff;font-size:34px;line-height:1;cursor:pointer;padding:6px}

#morumbi .case-grid>div:first-child{max-width:88%;margin:0 auto}

.navlinks{flex-wrap:wrap;justify-content:flex-end;align-items:center}
.navlinks a.access{background:var(--navy,#14213d);color:#fff;padding:10px 14px;border-radius:2px;font-weight:800}
.navlinks a.access:hover{text-decoration:none;filter:brightness(1.07)}
@media(max-width:800px){.navlinks a:first-child{display:inline}.navlinks{gap:10px 14px}}
.story-kicker{max-width:1200px;margin:0 auto;padding:46px 24px 0;text-transform:uppercase;letter-spacing:.18em;font-size:12px;font-weight:850;color:var(--grey)}.story-inner{padding-top:22px!important}@media(max-width:800px){.story-head h2{white-space:normal}.story-inner:before{width:25px;height:25px;border-width:5px;margin:0 auto 20px}}
.method .method-cta{font-size:clamp(30px,4.6vw,60px);letter-spacing:-.065em;line-height:.98;text-transform:uppercase;font-weight:700;max-width:1000px;margin:0 0 6px;text-wrap:balance}
.wm{display:inline-block;line-height:1;white-space:nowrap}.tm{font-size:.5em;font-weight:700;vertical-align:top;position:relative;top:.1em;margin-left:.1em;letter-spacing:0}
.method-note{font-size:clamp(17px,1.8vw,20px);line-height:1.45;color:#454e51;max-width:720px;margin:14px 0 6px}.method-links{display:flex;flex-wrap:wrap;gap:6px 26px;align-items:center}
.bignum{margin:14px 0 4px}.bignum b{display:block;font-size:clamp(50px,6vw,88px);letter-spacing:-.075em;line-height:.95;color:var(--accent)}.bignum span{display:block;font-size:14px;font-weight:750;margin-top:8px;color:var(--ink);max-width:300px;line-height:1.35}
.step-link{margin:0;padding:0;border:0;font-size:17px;font-weight:700;letter-spacing:0;color:var(--navy);text-decoration:none;text-transform:none;white-space:nowrap}
.step-link:hover{text-decoration:underline}
.closing .access-note{margin-top:34px;font-size:18px;color:#dfe5e6;max-width:640px}.closing a.ghost{background:transparent;border:1px solid #ffffff66;margin-top:8px;margin-right:10px}.closing a.ghost:hover{border-color:#fff}.foot .credits a{color:#acb3b5;text-underline-offset:3px}
.pv-modal{position:fixed;inset:0;z-index:100;background:#06090ccc;display:flex;align-items:center;justify-content:center;padding:20px}.pv-modal[hidden]{display:none}
.pv-card{position:relative;background:#fff;color:#171b1e;max-width:520px;width:100%;padding:34px 30px 28px;border-radius:2px}.pv-card h3{margin:0 0 14px;font-size:26px;letter-spacing:-.05em;font-weight:700;padding-right:26px}
.pv-card p{font-size:16px;line-height:1.6;color:#454e51;margin:0}.pv-card a{color:#ff5a36;font-weight:700}.pv-close{position:absolute;top:10px;right:14px;background:none;border:none;font-size:26px;line-height:1;color:#656d70;cursor:pointer}
.nav-toggle{display:none;background:none;border:none;padding:8px;margin:-8px;cursor:pointer;flex:none}.nav-toggle span{display:block;width:22px;height:2px;background:#fff;margin:5px 0;transition:transform .2s ease,opacity .2s ease}.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}@media(max-width:800px){.nav-toggle{display:block}.navlinks{display:none;position:absolute;top:100%;left:0;right:0;flex-wrap:nowrap!important;flex-direction:column;align-items:flex-start!important;justify-content:flex-start!important;gap:20px!important;padding:24px clamp(22px,5vw,78px) 28px;background:var(--black);border-bottom:1px solid #ffffff35;z-index:5}.navlinks.open{display:flex}.navlinks a.access{align-self:flex-start}}
.nav-right{display:flex;align-items:center;gap:24px}.lang-link{text-decoration:none;color:var(--navy-light);font-size:13px;letter-spacing:.1em;font-weight:760;text-transform:uppercase;flex:none}@media(max-width:800px){.nav-right{gap:14px}.lang-link{font-size:12px}}